AWS Customer Success Story: mister aladin
Amazon Web Services is a subsidiary of Amazon providing on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered pay-as-you-go basis.
I started exploring Cloud Computing recently, and initiated this journey with Amazon Web Services or popularly known as AWS. I learnt about different use cases AWS helps it’s customers with. The platform is very useful and comes in handy to different industries especially start ups.
AWS has played a key role in the success of many major firms. I’m going to share the success story of one such Company — mister aladin
mister aladin is an Indonesian online travel company offering domestic and international packages for hotels, flights, activities and tours. It leverages AWS services such as Amazon Route53 and Amazon EC2 for scalability and availability, enabling it to handle peak load times of up to 4x the normal traffic. It also runs 70% of its infrastructure on reserved instances which has enabled cost savings of up to 35%. By using Amazon Elasticsearch and Amazon Elasticache, it has seen customer sales triple on its platform as a result of faster website load and transaction times. It has seen a four-digit growth YoY since 2017.
Misteraladin saw the Growth in the economy in Indonesia and felt the need to bring some growth to Travel as well. They then needed a Service Cloud Provider and they selected AWS due to it’s reliability. They wanted AWS to provide them with high availability and high performance machines and the most important one was high scalability so that when the site receives more traffic it can easily scale up the machine quickly. They found AWS as the most flexible provider.
Due to a short time to develop the product and to bring it to the market so they needed a solution to deliver in short period of time. Using AWS they had the flexibility to try out the new idea & if it didn’t work out they could scrap the idea.
They used features such as Amazon Route53, AWS Elastic Search, Amazon EC2 & they also used features for monitoring such as Cloud Watch to keep an eye on the server utilisation.
You can easily monitor all the features as one single package rather than purchasing other monitoring tools.
AWS offer lots of cutting edge tools and lots of features that we can easily use. The cost is very flexible means that you pay for whatever you use. The company needn’t worry about the hardware and just focus on developing the product quickly and deliver it.
During vacation times the traffic on misteraladin increased and due to AWS the server easily scaled up within minutes and that flexibility is very important. The customer can use the product quickly and also finish the transacations quickly.
All of this has improved the Customer Experience and they are more the satisfied so they come back to purchase more. The company’s market share increased, and it has seen a 4 digit growth YoY for its company market share since 2017.